Services
Spend with a reason.
Sidebet combines paid media, performance creative, and sharper messaging so the strategy doesn't stop at Ads Manager.
How it works
What working together looks like.
No account handoff, no mystery process. Here's the order of operations.
01
Intro conversation
You share what you're working on, what you've tried, and what you're trying to move. No pitch deck required.
02
Scope + proposal
You get a written proposal with the recommended service, what's included, timeline, and pricing before anything starts.
03
Build + launch
Strategy, campaign structure, targeting, creative direction, and setup. Then it goes live.
04
Manage + report
Ongoing optimization, testing, and pacing, with reporting that explains what happened and what's next.
Paid Media
Put your budget to work.
Strategy, campaign management, optimization, testing, and reporting across Meta and Streaming / CTV.
Three-month initial commitment. Ad spend is separate and paid directly to Meta.
Setup + launch
Standard onboarding, account access, initial campaign planning and builds, audience and geographic strategy, basic Meta Pixel + Events Manager review, creative and copy review, launch QA, and activation are included. If the account requires significant cleanup, additional technical setup, multiple market builds, or work outside the standard scope, any additional cost will be discussed and approved before work begins.
Who it is for
Hands-on Meta advertising from strategy through optimization for businesses ready to put consistent paid media behind growth without handing the account off to someone they never speak to.
Campaign scope
Includes up to 2 core services, offers, or advertising objectives at a time, with the campaign and ad-set structure needed to support them. This does not mean you're limited to two literal campaigns. Each objective can include the prospecting, retargeting, testing, and campaign structure the strategy calls for. Additional services, offers, markets, or materially expanded scope can be added for $300/month per additional objective.
Included
- Campaign strategy + architecture
- Campaign builds and launches
- Facebook + Instagram placements
- Audience + geographic strategy
- Prospecting + retargeting
- Budget allocation + pacing
- Creative, messaging + offer testing
- Ongoing optimization
- Monthly reporting + strategic recommendations
- Monthly strategy communication
- Basic landing-page + funnel recommendations
- Meta Pixel setup/review where needed
- Events Manager + standard conversion-event review
- Custom + retargeting audiences
- Basic conversion-tracking troubleshooting
Three-month initial commitment. Media spend is separate and paid directly through the advertising platform.
Get on the big screen.
Streaming television strategy and campaign management built around your audience, geography, budget, and objective.
Setup + launch
Standard onboarding, campaign setup, trafficking, creative-spec review, QA, and launch are included. If a campaign requires significant account cleanup, additional platform setup, multiple market builds, or work outside the standard scope, any additional setup cost will be discussed and approved before work begins.
Campaign scope
Includes one primary market/geographic strategy and up to 2 active advertising objectives at a time, with the campaign and targeting structure needed to support them. Platform and inventory recommendations are based on audience, geography, budget, and objective. Additional markets, objectives, or materially expanded scope are quoted separately.
Media budget
Streaming / CTV media budgets vary based on market size, audience, platform, inventory, and campaign objective. Sidebet will recommend an appropriate media budget and platform mix before launch based on what makes sense for the business. Platform minimums and inventory requirements may vary.
Included
- Streaming / CTV media strategy
- Platform + inventory recommendations
- Audience targeting
- Geographic targeting
- Campaign builds + launches
- Trafficking + creative-spec review
- Launch QA
- Budget allocation + pacing
- Delivery monitoring
- CPM monitoring
- Reach + frequency review where available
- Household reach analysis where available
- Ongoing campaign optimization
- Monthly reporting + strategic recommendations
- End-of-flight analysis where applicable
- Next-step recommendations
Streaming and CTV creative specifications vary by platform and inventory. Sidebet can provide creative direction, concepts, scripts, specifications, and recommendations to help get video ready for launch. Full-scale video production is not currently included.
Three-month initial commitment. Media spend is separate and paid directly through the advertising platforms.
Small screen. Big screen. Same strategy.
A coordinated paid-media approach that pairs Meta's targeted social environment with broader Streaming / CTV visibility for businesses that want both action and awareness.
Setup + launch
Standard onboarding, account access, initial media planning, campaign setup, audience and geographic strategy, basic Meta tracking review, streaming inventory recommendations, trafficking, QA, and launch are included. Significant cleanup, extra technical setup, multiple market builds, or work outside standard scope are discussed and approved before work begins.
Campaign scope
Includes one primary market/geographic strategy and up to 2 core services, offers, or advertising objectives at a time. This is not a limit of two literal campaigns. Each objective can use the prospecting, retargeting, testing, targeting, and cross-channel structure the strategy calls for. Not every objective needs to run on every platform. Sidebet determines the role each channel should play based on audience, budget, creative, and goal. Additional services, offers, markets, or materially expanded scope are quoted separately.
Media budget
Media budgets are determined separately from Sidebet's management fee. Recommended spend depends on market, audience, objectives, platform mix, and available Streaming / CTV inventory. Sidebet will recommend how the budget should be divided based on the job each channel needs to do.
Included
- Cross-channel paid-media strategy
- Meta Ads management
- Streaming / CTV management
- Platform + inventory recommendations
- Campaign architecture + builds
- Audience + geographic strategy
- Prospecting + retargeting
- Budget allocation + pacing across channels
- Creative, messaging + offer testing
- Streaming trafficking + creative-spec review
- Launch QA
- Ongoing campaign optimization
- CPM, reach + frequency review where available
- Household reach analysis where available
- Basic Meta Pixel + Events Manager setup/review where needed
- Standard Meta conversion-event tracking
- Custom + retargeting audiences
- Basic conversion-tracking troubleshooting
- Monthly reporting + strategic recommendations
- End-of-flight analysis where applicable
- Next-step recommendations
Creative strategy and performance recommendations are part of the management process. Ongoing creative production is not included in the base package. Performance Creative can be added when additional concepts, copy, scripts, briefs, or static advertising creative are needed. Full-scale video production is not currently included.
Sometimes the best next move is getting clear on what should happen before anyone starts spending more money. Paid Media Audit — Starting at $750/project · Campaign Strategy Sprint — Starting at $1,250/project
See what's working, and see what's getting in the way.
A focused review of the current paid-media setup with clear recommendations on what should stay, what should change, and what deserves another test.
Included
- Account structure
- Campaign setup
- Audience + geographic targeting
- Budget allocation
- Creative
- Messaging
- Offer positioning
- Basic tracking
- Landing-page experience
- Retargeting setup
- Testing opportunities
- Areas of wasted spend or unnecessary complexity
Deliverable: prioritized recommendations with clear next steps. Ongoing campaign management is not included.
Build the plan before you build the campaign.
For businesses launching something new, entering a new market, testing a new offer, or wanting a stronger paid-media plan before execution.
Included
- Audience strategy
- Channel recommendations
- Campaign structure
- Budget recommendations
- Geographic strategy
- Offer direction
- Creative angles
- Messaging direction
- Funnel + landing-page recommendations
- Retargeting approach
- Testing priorities
- Launch roadmap
Deliverable: a clear campaign strategy an internal team, media buyer, or advertising partner can take into execution. Ongoing builds, management, optimization, and reporting are not included unless separately scoped. Know the move before you make it.
Performance Creative
Make something worth putting money behind.
Creative strategy built for advertising, not just aesthetics. Campaign performance helps shape what we test next - what's winning, what people are ignoring, where creative fatigue may be setting in, and what deserves another variation.
Running the media is only half the job. Performance Creative focuses on what people are actually going to see, read, and respond to.
Built alongside the media strategy for businesses that need ongoing creative support in addition to campaign management. Because Sidebet is managing the media too, recommendations can be informed by what is actually happening in the account. Monthly scope is based on creative volume, campaign needs, and the number of concepts or variations required. Larger production needs or materially expanded creative volume are quoted separately.
Included
- Performance creative strategy
- Campaign concepts
- Hooks + angles
- Ad copy
- Static advertising creative
- Creative variations
- Offer + messaging development
- Video concepts
- Video scripts
- Creative briefs
- Competitor + ad-library research
- Calls to action
- Testing ideas
- Performance-based creative recommendations
- Ongoing recommendations based on campaign learnings
Sidebet can create polished static advertising assets and develop strategy, copy, concepts, scripts, and direction behind video creative. Full-scale video production, professional photography, advanced motion graphics, and complex graphic-design production are not included unless separately scoped.
The goal isn't to make more content. It's to make better ads.
Already have someone running the ads? Good.
For businesses with an internal marketing team, media buyer, or advertising partner that need stronger ideas to put into market. Sidebet works on the creative side of the equation, developing the concepts, angles, copy, static assets, scripts, and testing direction your media team can actually use. Standalone engagements are customized around monthly creative volume and campaign needs. Larger creative volumes or production-heavy projects are quoted separately.
Included
- Creative strategy
- Campaign concepts
- Hooks + messaging angles
- Ad copy
- Static advertising creative
- Creative variations
- Video concepts + scripts
- Creative briefs
- Offer positioning
- Competitor + ad-library research
- Testing roadmap
- Creative performance recommendations when campaign data is provided
The thinking before the shoot.
Sidebet develops the concept, hooks, scripts, briefs, messaging, shot recommendations, references, and testing direction. The client, creator, photographer, videographer, or production team brings it to life. Built for businesses that can produce content but need a stronger answer to: What should we actually make?
Included
- Campaign concept + creative direction
- Hooks + angles
- Video scripts
- Shot recommendations
- Creative briefs
- Visual references
- Messaging direction
- Calls to action
- Asset recommendations
- Testing variations
Performance Creative Direction does not include filming, photography, talent sourcing, full-scale editing, or on-site production unless separately agreed. Full-scale filming, photography, talent sourcing, advanced motion graphics, and production-heavy design are not included unless separately scoped.
You handle the production. Sidebet makes sure there's a reason behind it.
Messaging
Say something worth paying to distribute.
Brand voice and conversion-focused copy for businesses tired of sounding like everyone else in their category.
The best brand voices feel familiar enough to trust and distinct enough to remember. Good marketing gets a lot harder when nobody knows what the business should actually say. Sidebet helps brands find the words, from the bigger message and voice down to the headline, landing page, email, or ad someone actually sees. No corporate filler. No copy that could belong to six of your competitors. Just good messaging that makes a business easier to relate to, easier to trust, and easier to choose.
Figure out what you actually want to say.
For businesses that know what they do but haven't figured out how to talk about it without sounding like everyone else. Final scope depends on how established the existing brand and messaging are, how many audiences or offers need to be considered, and how much development is required.
Included
- Brand voice direction
- Tone + personality
- Messaging pillars
- Value-proposition refinement
- Positioning language
- Headline directions
- Calls to action
- Brand vocabulary
- Words + phrases to lean into
- Words + phrases to avoid
- Key customer-facing messages
- Example campaign + ad messaging
Deliverable: a practical messaging guide designed to actually be used, not a 70-page brand document that gets opened once and forgotten.
If your competitor could say it, we're not done yet.
Give the click somewhere worth going.
Conversion-focused landing-page messaging built around one offer, audience, and objective.
Included
- Recommended page structure
- Messaging hierarchy
- Headlines + subheads
- Offer positioning
- Body copy
- Calls to action
- Objection handling
- Trust + proof recommendations
- Form/lead-capture messaging
- Basic conversion recommendations
Design and development are not included unless separately scoped. Final pricing depends on page complexity and required research.
Your website shouldn't sound like everyone else's website.
Strategy-led website copy for businesses launching, rebuilding, repositioning, or finally getting rid of language they've outgrown.
Included
- Core website messaging
- Page structure + messaging hierarchy
- Headlines + supporting copy
- Service/product positioning
- Calls to action
- About-page copy
- Brand voice application
- Conversion-focused recommendations
- Basic SEO-informed copy structure
Final pricing depends on page count, complexity, research, and scope. Website design and development are not included.
Give the message somewhere to go.
Conversion-focused copy for specific campaigns, launches, offers, and customer journeys.
Included
- Lead-nurture sequences
- Welcome sequences
- Campaign emails
- Promotional emails
- Sales messaging
- Ad campaign copy
- Launch messaging
- Offer messaging
- Other campaign-specific copy
Sidebet provides strategy and finished copy. Email-platform setup, automation builds, list management, scheduling, sending, and email-performance reporting are not included unless separately scoped.
Not sure what you need?
You don't have to figure out the media plan before you contact me.
Tell me what you're trying to accomplish, what you're already doing, and where things feel stuck, and I'll tell you what I think is worth putting money behind and what isn't.